Selfies Saving the Lives of Mothers and Babies
Did you know that a simple selfie with the hashtag #HealthyHands can help save a life in Zambia this October? Sounds too good to be true? Well here’s how.
The 15th October is Global Handwashing Day and for every #HealthyHands selfie that Zambians post on Facebook, Twitter and Instagram, a bar of soap will be donated to an underprivileged mother and child.
This year, Lusaka has been chosen as the host city in Africa for the Global Handwashing Day celebration! The #HealthyHands event will be held at a local primary school where children who attend the school and their mothers will be in attendance. Celebrities and esteemed guests who have been invited include the first lady Esther Lungu, former first lady Vera Chiluba, delegates of the Ministry of Health, Ministry of Education, Miss Earth Zambia, Penny Walubita and members of the media.
Why should handwashing be important to Zambians?
According to leading handwashing brand Dettol:
- One child dies of diarrhoea every minute.
- Diarrhoea is the 2nd leading cause of death for children under five worldwide.
- Every minute around the world a child dies from diarrhoea.
- Handwashing with soap can reduce the incidence of diarrhoea by half.
“Zambia has the 4th highest birth rate in the world but it also has a very high infant and maternal mortality rate. Many of these deaths can be prevented by the simple act of washing hands with clean water and soap. We need more mothers to be educated and aware of hygiene in their homes and in handling their babies. Your #HealthyHands can create awareness and in addition, we pledge to donate a free bar of soap and education to an underprivileged mother and child.” Jose Lechuga – Dettol Marketing Manager International Markets, Reckitt Benckiser.
Global Handwashing Day is on the 15th October and the event will be held on the 12th October 2016.
Join us in saving lives this October with a simple act of washing your hands and posting a selfie with the hashtag #HealthyHands, we will certainly be doing our part!