Cover Story

Entrepreneur Corner | Mama G Cover Feature

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Please start by reading the cover story in Issue 16 (January 2017) of ZASA Magazine to understand the context of this post, it is supplementary material. You can download the magazine for free here.

As we mentioned in the magazine, we simply could not fit everything into the article so we decided to pull out the business portion of her interview and post it here since Mama G had some great and insightful contributions to make. Here’s the rest of the interview…

Becoming an entrepreneur is often a daunting task for many, what made you decide to jump all in and get Adriel Fischer Ltd off the ground?

I opted not to have a full-time commitment initially because of my son’s condition and being the primary caregiver, I decided to look after him full time. For a long time, I was grounded and thought I could never do anything else apart from looking after him. I was however inspired by mothers of CP children who I met and have excelled in their studies, career etc. despite their children’s condition. I decided to engage in something that was flexible which could still allow me to look after my son and work my own hours so I registered a company in Zambia called Adriel Fischer Ltd.  Most people are intrigued and ask me how I came up with that name. Well, I took my time to name my company the way you would your child. Adriel is a Hebrew name meaning followers or flock of God. Fischer is German for Fisher as I one day hope to “fish” (employ) thousands of people.

If there was one thing you would have loved to know when you started your entrepreneurial journey that you know now, what would that be?

What I didn’t know was how difficult financing is for startup companies even when you have a contract. The requirements demanded by financial institutions are difficult to meet for most SMEs.

Is Adriel Fischer the only business you’ve ever had to run or have you had other ventures before it?

This is not the first business I have had. When I lived in Botswana I had a small business making designer labels for SMEs in the clothing industry, especially those that had contracts with the government to manufacture uniforms. It was government’s requirement for the uniforms to have labels. Since all companies dealing in labels were in South Africa and required very high minimum quantity orders (which most SMEs couldn’t meet), I saw an opportunity to bridge the gap and supply smaller quantities that they required at an affordable price. I also made sew on and iron on labels for children’s uniforms with their names for easy identification when lost and found.

Have you ever failed at a venture and if so, how have you applied the lessons from that in your business today?

By the grace of God, I have managed to overcome all my challenges and have never failed any venture despite coming to the brink of failure. I have had my own share of challenges and stress that come with running a business. My character has been built as a result and I’m now strong enough to handle any challenge that comes my way. I have learnt to remain stress-free, patient and focused when faced with a challenge and now work very well when I’m under pressure.

If you could sum up your business in one sentence, how would you describe what you do?

Adriel Fischer Ltd supplies corporate branded clothing, Uniforms, PPE (Personal clothing equipment) and most recently expanded to supplying sportswear.

How can people get in touch to support your business?

For inquiries, you can email mia@adrielfischer.com. I pride myself in the quality of products I supply. Customer satisfaction is key to me and I ensure custom made products are made to the utmost satisfaction of my client.

Mama G, again – Thank you for allowing us into your world, we hope you enjoyed every minute of this interview and wish you all the best going forward.

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